Because perception drives outcomes. PR builds trust, shapes choice, and opens doors. It lowers sales friction, steadies investors, and sets the frame for everything else — marketing, recruiting, partnerships, policy.

We combine deep sector expertise with speed and clarity. Senior counsel, tight execution, measurable impact. You get a team that writes clean, thinks strategically, and moves fast.

What’s your unique edge?

Two engines, one promise. Human Intelligence — award-winning communicators, editors, and former journalists. Machine productivity — the most AI-enabled PR firm in the U.S., as recognized by the Public Relations Society of America. That pairing lets us out-think and out-produce.

Where do you operate?

Gregory operates from offices in Philadelphia, New York, Boston, and London, serving clients across the United States and around the world. We work nationally and globally, but deliver boutique-level performance: small, senior-led teams who know your industry and move with precision. You get global reach and local accountability.

Do you actually have media DNA?

Yes. Roughly 18% of our staff comes from the media — reporters, editors, and producers. They know what gets covered, what gets cut, and how to make your story easy to say “yes” to.

What makes your AI approach different?

We pioneered the use of AI for human communications and built internal AI content platforms before ChatGPT was introduced. Today, we’re recognized by the Public Relations Society of America as the most AI-enabled PR firm in the country. Crisis Calm: a secure, AI-powered crisis platform that drafts stakeholder plans and talking points in minutes so you control the first hour. Gregory Influence Engine: a system that maps how AI platforms cite brands and programs earned + owned content to boost inclusion in AI-generated answers. The formula is simple: Human Intelligence, machine productivity—editors and ex-journalists guiding AI to move faster with accuracy and control.

How does this help me in AI search?

AI systems summarize instead of listing links. We engineer your presence so models can find, trust, and quote you. Credible coverage. Consistent language. Clean signals. More “You” inside the answer box.

How much does it cost to undertake a PR campaign?

Retainers typically start at around $10,000 per month and scale with the scope of work. A focused, media-only program averages about $12,000 per month. Our top-tier retainers reach $50,000 per month, which includes an all-you-can-eat, full-service, outsourced marketing department. Every engagement is scoped to deliver measurable value for your goals and budget.

What outcomes do you measure?

The ones tied to your P&L and risk profile: Tier-one, trade, and local coverage that matches your buyers. Message pull-through and share of voice. Inbound leads, investor interest, partner intros. Reputation stability during stress events. Visibility inside AI-generated results.

Who will work on my account?

A senior lead, a media strategist, a writer/editor, and a digital/AI specialist. Small team, full stack. You always know who’s on point.

What sectors do you know cold?

We’re deep in the industries where credibility, capital, and clarity drive value: Financial Services Registered Investment Advisors (RIAs) Banks and Credit Unions Insurers and InsurTech ESG and Impact Investing Private Markets Asset Management Technology Enterprise Technology Cybersecurity Consumer Tech Clean Energy and Sustainability Renewables, Grid Management, and Carbon Markets Healthcare Behavioral Health and Recovery Biotech and Pharma Medical Devices Additional Verticals Education Real Estate Supply Chain and Logistics Nonprofits Gregory FCA thrives in complex sectors where reputations are earned through expertise, performance, and disciplined communication.

How do you keep the story consistent across markets?

One message spine, localized proof. We adapt by audience — regulators, PUCs, policymakers, buyers, users, investors, communities — without diluting the core.

What’s your writing like?

Plain English. Active voice. Strong verbs. No bloat. We write to be quoted.

What if we’re launching something new?

We build a tight narrative, pre-brief the right journalists and analysts, arm spokespeople, and stage content so coverage lands where your buyers look. Then we reinforce momentum in AI search and social.

We run a fast diagnostic — audiences, messages, proof, risk. We define 90-day wins and a 6-month roadmap, then light up media, content, and Influence Engine workstreams. If you need crisis readiness, we stand up Crisis Calm on day one.

The Future of Public Relations. Powered by People, Enabled by AI.

Gregory is an AI-enabled top 40 public relations agency with over 35 years of experience delivering integrated media relations, digital, creative, and content strategies. We generate visibility, credibility, and growth for B2B and B2C brands in financial services, technology, cybersecurity, healthcare, real estate, supply chain, education, and nonprofits.

Let's Build Your Story

Why Gregory

PR has never been more critical. Your buyers, investors, and stakeholders now turn to AI-driven search engines and trusted media to form opinions and make decisions.

Partner with senior strategists and in-house advisors from start to finish. No handoffs. No outsourcing. A single team completely aligned to increase your visibility and credibility with your target audiences.

Backed by decades of experience and AI-powered tools, we craft a clear, consistent voice that cuts through media noise and social chatter to connect your business with audiences that drive measurable results.

About Us

What We Do

Gregory is your trusted PR partner in growth, delivering integrated public relations programs that build trust, win authority, and ensure visibility in both the press and AI search results. Let us tailor a communications program so your audiences find you.

01.

Media Relations

We don’t just pitch — we place. With 18% of our team drawn from top media outlets like The New York Times, CNBC, and Barron’s, we know how stories get sourced, written, and published. In 2025, we secured more than 1,500 articles and appearances in top-tier media. Earn trust, build authority, and lead the conversation.

Monroe Capital

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02.

Content Marketing

Turn expertise into influence. Winners of PR Daily’s 2025 Agency of the Year for content marketing, our team of former journalists and content specialists transform your knowledge into assets that AI engines and audiences trust.

Flexential

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03.

Creative

From brand strategy and positioning to logo design and video production, our creative team collaborates closely with you to craft authentic and compelling stories. We understand that effective design is about more than just aesthetics — it’s about creating meaningful experiences with your audience.

Gwynedd Mercy University

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04.

Digital

Build digital programs across the marketing funnel that drive pipelines with smarter strategy and measurable results. From AI search, SEO, and social media to email marketing, paid ads, and automation, we help you reach the right buyers, capture real leads, and prove ROI.

NewSquare Capital

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05.

Media Training

Gregory coaches executives to become go-to voices and thought leaders in their industries. With a staff heavy with former journalists, including producers from Fox News and Good Morning America, as well as reporters from Money, The New York Times, and Barron’s, we understand the rules of media engagement, transforming good spokespeople into qualified thought leaders.

Caron Treatment Centers

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06.

Reputation Management

Build a reputation that can’t be torn down. Establish credibility for when it’s called into question. Build your profile through awards and speaking opportunities, and if a storm hits, our over 35 years of issues management helps us plan and react with careful precision, pressure test the message, and establish an authentic reputation that lasts. We help deliver timely and authentic communications through our proprietary AI-powered crisis communications tool, CrisisCalm.